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Topic D_1 : Consumer Buyer Behaviour - Coggle Diagram
Topic D_1 : Consumer Buyer Behaviour
Types of Buying
Decision Behaviour
Dissonance-reducing Buying Behaviour
Habitual Buying Behaviour
Complex Buying Behaviour
Variety-Seeking Buying Behaviour
Customer Buyer
Decision Process
Evaluation of Alternatives
Purchase Decision
Information Search
Post-purchase Behaviour
Need Recognition
Environmental
Factors
Cultural
Culture
Subculture
Social Class
Social
Family
Roles and Status
Reference Groups
Individual
Factors
Personal
Economic Situation
Lifestyle
Occupation
Personality and Self-concept
Age and life-cycle stage
Psychological
Perception
Learning
Motivation
Beliefs and Attitudes