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Decathalon - Coggle Diagram
Decathalon
omnichannel
People are unaware of online channel
user mostly use to check availibity of article
People buy online, pick at store
no online exclusive offers
Products need touch and feel
shipping not quick vs offline buying
eco product sports
not professional products
Pre/Post service is upto the mark
missing high end products
near with competitor pricing
reliable products
Long list of Categories and SKU (Master of none)
Marketplace?
offline try & buy
online scheduling for try & buy
safe eco
casual users only
Minimal conversions
profitability with current infra/process
Moving offline to online
Visibility online
consistent user experience across store