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Topic E : Market Segmentation and Targeting - Coggle Diagram
Topic E : Market Segmentation and Targeting
Segmenting Consumer Markets
Psychographic Segmentation
Behavioural Segmentation
Geographic Segmentation
Demographic Segmentation
Segmenting
Business Markets
Operating Variables
Purchasing Approaches
Demographic Variables
Situational Factors
Requirements for
effective Segmentation
Substantial
Differentiable
Accessible
Actionable
Measurable
Selecting Target
Market Segments
Differentiated/ Segmented Marketing
Concentrated/ Niche Marketing
Undifferentiated/ Mass Marketing
Micro Marketing
Positioning Strategy
Positioning Maps
Choosing a differentiation
and positioning strategy