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Topic D_2 : Business Buyer Behaviour - Coggle Diagram
Topic D_2 : Business Buyer Behaviour
Types of Buying
Behaviour
Modified Rebuy
New Task
Straight Rebuy
Systems Selling
Roles in the decision
buying process
Influencer
Decider
Initiator
Buyer
Gatekeeper
User
Factors that affect
business buying
Organisational Factors
Interpersonal Factors
Environmental Factors
Individual Factors
Business Buying
Process
Supplier Search
Proposal Solicitation
Product Specification
Supplier Selection
General Need Description
Order-routine Specification
Problem Recognition
Performance Review