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Data analysis - Data - Coggle Diagram
Data analysis - Data
Qualitative data
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E.g., diary accounts, open ended questionnaires, unstructured interviews + unstructured observations
Qualitative data is typically descriptive data and as such is harder to analyse than quantitative data
Attitudes, beliefs and behaviours
Quantitative data
- Quantitative research gathers data in numerical form which can be put into categories, or in rank order, or measured in units of measurement
- This type of data can be used to construct graphs + tables of raw data
- Often a narrow view of behaviour
- Looking at averages + differences between different groups
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Primary data
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- Arrives from the participants themselves
- Questionnaire, interview, observation
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Weaknesses: Time, effort, money
Secondary data
- Data collected by someone other than the person conducting the research
- Often already been subject to statistical testing and significance is known
- E.g. Data in journal articles or website or population records held by the government
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