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Marketing Mix - 7ps - Coggle Diagram
Marketing Mix - 7ps
Place
How the product is distributed to the customer
Distribution channels
Direct
Traditional
Modern
Price
How much the customer pays for the product
Cost plus
Loss leader
Competitors
Product
The product or service a customer buys
Packaging
Design
Quality
People
The people who make contact with customers in delivering the product
Customers
Staff
Promotion
How the customer is found and persuaded to buy
Radio
Social media
Process
The system and processes that deliver a product to a customer
How its delivered
How its made
Physical enviroment
The elements of the physical environment the customer experiences
Where?