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Extended Marketing Mix - Coggle Diagram

- - - - Informative: alerting the market of new/updated products. Aim to give enough information about the product to influence purchasing i.e price/function
      - Persuasive: encourage consumers to buy from the company, switch from rival companies and create brand loyalty. Done through product differentiation. Also can generate impulsive buying.
      - Reminder: retain customer awareness and interest in an established product
    - - Television advertising
      - Radio
      - Cinema
      - Newspaper
      - Outdoor (billboards etc)
    - - Branding
      - Slogans
      - Logos (visual representation of a business e.g golden arches for MCD)
      - Word of mouth
      - Packaging
      - Promotions e.g BOGOF, free samples
      - Sponsorship
      - Publicity
      - Point of Sales(promotion where the product is bought)
    - - Attention
      - Interest
      - Desire
      - Action