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How marketing communications work - Coggle Diagram

- - - - Depending on the quality and credibility of the arguments, consumers will react by producing counter-, support or neutral arguments, which induce a negative, positive or no attitude change, respectively.
- - - - Creating commercial is clever, original and humorous.
- - - - Someone who is going to buy a home video installation and tries to compare objectively the different brands available on several attributes (price, sound quality, etc.) before making a decision.