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FOCUS GROUPS, CUSTOMER ADVISORY PANELS - Coggle Diagram
FOCUS GROUPS
usually 6 - 8 pax in a group
commonality/ common interest
age, gender,work type,job scope, background
able to garnering views from a range
may not be literate.
not educated/ cannot write well
verbally articulate/ speak well and lots of knowledge
role of the moderator
directs proceedings and makes sure all items are covered.
if can use a trained external moderator
not from same Org
external moderator
wont be able to question/ extend any debate due to
NO Knowledge
may be difficult to research
example drugs addict, ex offender, single parents
proportionate representation
conclusive results
have significant representation
discussed by a group of people with a moderator.
cannot represent by full customer base
CUSTOMER ADVISORY PANELS
duplicate the focus group
similar to focus group
panel member had serve for a period of time
usually 2 -3 years