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Chp. 3 how marketing communication works - Coggle Diagram
Chp. 3 how marketing communication works
Foot–Cone–Belding (FCB) grid
the think–feel dimension
cognitive or an afective basis.
. Involvement
Importance of a product / think it over / risk
Attitude formation
elaboration or cognitive, afective or cognitive factors,
6 attitude formations
Theory of Planned behaviour
affectively oriented feelings-as-information and feeling transfer models
The cognitively based high
elaboration likelihood model of Fishbein–Ajzen
Te post-experience,
the perception–experience–memory and the routinised response behaviour models
Hierarchy-of-effects models
low-involvement
hierarchy-of-effects mode
Experiential hierarchy-of-effects model
motivation, ability and opportunity if high
consumers are expected to engage in central-route processing
negative, positive
or no attitude change
Hierarchical process of cognitive, afective and behavioral responses