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Activity: Discuss and list reasons as to why building a brand is important…
Activity: Discuss and list reasons as to why building a brand is important to a business.
Breakout Group 2
Builds Brand Loyalty
Builds loyal customer base for new products due to trust
influencer marketing
reach new audiences
create a culture
product pricing - premium brand due to high demand
positive brand experiences stick with people and help retain the market
shared brand values and value transference to customers
identification - eg Coca Cola
Customers will be more likely to pay a higher price for a brand that they relate to and have had good experiences with
Enables you to reach new audiences through word of mouth if you have customers who are trusting and loyal to your brand
Builds a relationship with customers
Brand building inspires employees
build new customers
Sets you apart from the competitors
Breakout Group 4
Brands provide unique experiences
Improves employee job satisfaction, it feels good to work for a company which does good
Builds brand trust
Increases brand awareness
Helps a brand stand out from competitors
Generating new customers
Helps create loyal customers
Can help to potentially steal customers from competitors
Can help facilitate new marketing opportunities/campaigns for the future through positive brand image as potential partners will be more keen to work alongside a brand with a strong image and reputation to do good
Breakout Group 1
Having a good brand means that customers are more than likely going to be happy and therefore stay loyal to your brand when you introduce new products into the market
Being well known in a positive way is ultimately what will make your business thrive and succeed
Strong Brand-being familiar in the market can lead to more purchases as many consumers play it safe and go with a company they can recognise.
building a brand is important because many consumers tend to repeat buy when they are familiar with a brand
makes the brand recognisable and valuable
increased awareness
Creates brand loyalty and returning customers
branding creates clarity and focus
represents a promise to your customers