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location branding - Coggle Diagram
location branding
Planning and producing concepts
Document any current identity systems
signage
brochures
digital presence
why you are
branding
Produce a mood board
produce possible visual solutions to the problem
Create twenty-five (25) logo concept thumbnails
document feedback (at least 3)
Create the initial designs
Describe how the elements and principles of design
Rationale / Evaluation
solution
intellectual property issues
why it would be successful
responded to feedback
improve and how
3 strategies you could
implement
research
location branding and identify systems
key people involved in branding and identity design
current design trends
selected location
describe the benefit
Production / Presentation
Digitally develop the logo and deliverables
technical, legal and business requirements
Prepare print ready files
Prepare a digital presentation document
what to submit
Smallest file size PDF of EVD
Print ready PDFs and/or digital files for all deliverable items
due date
week9