Please enable JavaScript.
Coggle requires JavaScript to display documents.
A Prototype - Coggle Diagram
A Prototype
Elevator Pitch
the high concept pitch
two centency pitch
Prompt the right question
2 sentence pitch as a starting point
High concept pitches if they work
Different pitches for different audiences
Make sure to take time to craft!
Show where possible!
Testing Your Idea - Interview
Conducting Customer
Interviews
Interviews are powerful tools
conduct a least 3 interviews
to use interviews for
Great for
Finding out about current solutions
Finding out what people love or
hate about a product
Finding out why particular
solutions have been chosen
Getting a sense for customer
environment
Bad for
Making assumptions about demand
Predicting future actions
Figuring out pricing
Figuring out wished-for product
features
First step in interviewing:
Who to Interview
Potential buyers
Potential end customers/users
Experts
Second step in interviewing:
Asking Good Questions
Final step in interviewing:
Draw conclusions
Testing Your Idea - Survey
Conducting Surveys
used to convince or to analyze
used to convince or to analyze
Finding a sample
for large populations, 95% CL, +/-10% 96, +/-6% 267, +/-5% 384
Convenience Samples:
School, Friends
Purchased samples:
Mechanical Turk ($25-$.75 per survey)
Targeted ads:
LinkedIn, Facebook, Adwords
General notes
on question types
Only use Yes/No to qualify
Be careful with
open-ended questions
Consider demographicquestions at top
question types
Multiple Choice - Bad
Multiple Choice - Better
Rating Scales -Bad
Rating Scales -Better
pricing/features - Bad
pricing/features – Better (Monadic)
How do you know if
you have good questions?
Pretest!
Looking for
Analyzing results
Response rates
Under 20% a problem
Use comparisons to identify bias
Creating a Prototype
– Physical Goods
Types of Prototypes
Focused
reflect just one or
a few dimensions of performance
Comprehensive
fully functioning product
Why build prototypes?
For you: Learn, solve problems, answer questions
For others:
Prove that your solution works technically.
Prove that "the dogs will eat the dog food."
Communicate what you are doing.
Demonstrate you can implement. It's not "just an idea."
Working with a Supplier for Prototypes
Two basic approaches:
ODM
Factory producing to your proprietary design.
Creating a Prototype – Service
Creating a Prototype – Software
Serves 2 main purposes
To clarify user interface to user and/or developer
To clarifyfunctionality supported
Benefits
Reduce cost & time
Can involve other stakeholders
Increase product quality
Types of Prototypes
Throw away Prototyping
Evolutionary Prototyping
Low, Medium, Hight
Types of Prototypes - Interactively
Interactive
Static
Tools for Prototypes: Tools, Low,...
Practical tips on Prototyping
