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ECONOMICS THEME 1 - Coggle Diagram
ECONOMICS THEME 1
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1.2 How markets work
Rational decision-making
- Traditional, neoclassical economic theory assumes consumers always act rationally, seeking to maximise satisfaction for every pound spent
- Utility - the amount of satisfaction or benefit that a consumer gains from consuming a good or service
- Rational consumers - will consume a good or service if the perceived satisfaction is greater than or equal to price
Demand
Economists are concerned with effective demand
- Effective Demand - Consumers' desire to buy a good, backed up by the ability to pay
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