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Art Direction - Coggle Diagram
Art Direction
Hierarchy
The order in which the viewer sees the poster in, piece by piece
Should be easy to read
The size of image and fonts must be the perfect size
Image
Big
Font
Sans-Serif
Background
Colours
Green
Nature :
Orange
Re-energizing
Blue
Calming effect
Texture
Smooth
Silky
Soft
Goal
Make the Audience feel relaxed with this campaign
Convince the audience to take a break
Subject
KitKat
Chocolate Bar
Brown
Wrapper
Silver
Red
Lighting
Bright