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ELE PLC Case Study Nov 2022, Celestine: 2000 - The takeover of Zeat PLC,…
ELE PLC Case Study Nov 2022
2000-2010
Thierry: 2010 - ELE decided to setup car rental business (diversification into car rentals)
ELE's directors decided to set up a car rental business financed by combination of retained profit and external finance.
Giselle was appointed to be the director of the car division.
Michelle: The car rental uses summative appraisal, formative appraisal, and self-appraisal to evaluate employees.
Michelle: 2015 - Giselle gained board approval to open car rental offices in all the major airports in Belgium, France, Spain, and the UK.
Thalia: 2005 - Zeat division became a business-to-consumer (B2C) supplier
Thalia: 2005 - the gasoline division became a separate division within ELE
2010-2021
Theresa: Emma and Lucas stepped down from BOD. They still remain as majority shareholders.
Darryl: Diversification of Car Rentals
Darryl: Giselle's HRM Approach
Darryl: Appraisals
Darryl: Formative Apparaisal
Darryl: Self-Appraisals
Winston: Gives a chance for pormotion
Darryl: Summative Appraisal
Darryl: Recruitment Policy
Darryl: Training given annually
Darryl: Graduate recruiment policy
Giselles hoped that:
Darryl: Employees who shared Giselle's belief to embrace change
Darryl: Employees with ambition and iniatiative able to grow
Darryl: Internal promotion when management-level vacancies arose.
Darryl: Internal Recruitment
Darryl: Car Rental in Numerous Locations
Darryl: Car Rentals Service opened in ELE gasoline stations
Darryl: Car Rentals Service opened in Airport Offices
Christian - Monica and Oliver, Giselle's twins joined the business in 2011
Christian - Monica is appointed as Giselle's deputy
Giselle was passionate about change and the need to modernize
Christian - All three divisions of ELE remained profitable
Thierry: 2015 - Giselle gained board approval to open car rental offices in all major airports in Belgium, France, Span and the UK.
WinstonL Theywanted to launch an app that would allow customers to book a rental car in less than a minute.
1969-2000
Michelle: 1969 - Emma and Lucas De Smet opened their first gasoline (petrol) station in Antwerp, Belgium
Michelle: 1979 - ELE had a chain of 100 gasoline stations across Belgium and became a public limited company
Michelle: 1980s and 1990s - ELE continued to expand by acquiring smaller chains of gasoline stations
Thalia: 1999 - Hugo joined ELE PLC after graduating from university
Michelle: 1999 - ELE had 700 gasoline stations in Belgium, France, Spain, and the UK
Thalia: 2000 - Lucas became the director of Zeat PLC after its takeover
Michelle: 1999 - Giselle joined ELE PLC after graduating from university
2021 and so on
Darryl: Oliver's Report
Darryl: Oliver produced a report on the challenges/opportunities that ELE PLC would face.
Darryl: Car Rental Division
Darryl:
Darryl: Competition in which ELE car rentals operate is fierce
Darryl: Sales revenue growth is predicted to slow down significantly from 2022 onwards
Darryl: India is a market with growht potential
Jonathan: Zeat Division
Jonathan: It is predicted at the division will not need any additional investment for another five years
Jonathan: The division has met fierce competition from cheap imports from other companies.
Jonathan: In the report the Zeat division had its market share increased to 75%
Gasoline Station Division
Zara: government announce sales of new gasoline & diesel cars will be banned from 2030
Zara: car companies are deciding to end the production of gasoline & diesel cars
Zara: by 2020 worldwide sales of electric cars will increase by 43%
Zara: electric cars would be cheaper by 2025
Zara: Gasoline sales are expected to gradually decline
Winston: Monica rebelled against her mother. She wanted to make a fundamental change to the ELE car rental division in Europe.
Theresa: Monica's Proposal
Theresa: Launch new brand In3T.
Theresa: Electrical-powered cars.
Theresa: Cars booked using smartphone application.
Zara: in order to rent a car customers have to become members
Zara: membership would be free and they can book a car using the smartphone app
Zara: the app will provide information about the car availability and the app can help unlock the car
Michelle: Hugo suggested that changes would be needed in the gasoline station in the near future and proposed a strategy to close the least profitable stations and redevelop the sites as convenience stores.
Theresa: Giselle's proposal presentation
Theresa: Proposal to expand car rental division to India.
Theresa: Car rental businesses in India research.
Theresa: Small and local.
Theresa: Owned 20-50 cars.
Theresa: Operated in only 1-2 cities.
Josherlyn: Oliver's report
Josherlyn: Oliver created a report on the challanges and opportunities of the business.
Josherlyn: The report comprises of the future look of the business
Celestine: 2000 - The takeover of Zeat PLC
49 million from internal source of ELE
increase the productivity levels
delivery dates
purchasing new machinery
more profitable division
employee motivation
employee absenteeism
retain employees in the company
Christian - Lucas found a gap in the market for business to consumer (B2C) market involving air compressors
Michelle: Lucas implemented a rapid modernization programme of Zeat's batch production manufacturing method. New machinery was purchased, and cellular manufacturing was introduced.
Michelle: 2006 - Zeat launched the MiniC compressor
Lucas identified improvements within the Zeat Division that were possible