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ELE PLC Case Study November 2022 - Coggle Diagram
ELE PLC Case Study November 2022
2000-2010
Gaby : 2009 - installation of point-of-sale stock management that was financed from retained profits is completed
2000
Audrey: In 2000, the board of directors, consisting of Emma, Lucas, Hugo and Giselle, made the decision
that, rather than opening more gasoline stations in the future, the business would grow revenues
through diversification and expansion of the retail operations of the 700 gasoline stations.
that, rather than opening more gasoline stations in the future, the business would grow revenues
through diversification and expansion of the retail operations of the 700 gasoline stations.
In 2000, the board of directors, consisting of Emma, Lucas, Hugo and Giselle, made the decision
ELE's board of directors decided to retain the Zeat brand name but operate it as a seperate division of ELE. Lucas was appointed as the director
Samuel: ELE raised EUR 49 million from internal sources to take over Zeat PLC
Brittany: In 2005, the gasoline stations became a separate division within ELE
Bianca: Lucas implemented a rapid modernization programme of Zeat's batch production (34-35)
Bianca: In 2000, ELE raised EUR 49 million from internal sources to take over Zeat PLC (19)
Arielle = In 2005, Hugo was appointed as the division's director for gasoline stations (47-48)
Bianca: Until 2005, the Zeat division was only a business-to-business supplier, but Lucas believed a business-to-consumer marketing opportunity existed (36-37)
Bianca: Zeat launches MiniC Compressor in 2006 (42)
Bianca: Within a year, the MiniC was on sale in thuosands of retail outlets across the EU (45-46)
10 years planning begun
2021 -
Arielle = Oliver is asked to create a report on the challenges and opportunities the business will face (discussing a 10-year-old plan) (91-92)
Mark = Giselle made a presentation to the board. She wanted to expand the car rental division to India.
Mark: Giselle wanted Monica to become the new director of a new car rental division in India.
Juan: Monica suggested to change the ELE car rental division in Europe: to gain a first mover advantage through launching a new brand: In3T
But Monica disapproved, as she was interested in utilizing a new innovative business model using disruptive technology on her gap year at the United States (Juan)
Michael T: During the gap year in USA Monica saw how, in one city, a new innovative business is possible, comparing business models such as Uber and what impact it has made on the taxi industry.
Jessica = Monica disagreed with Oliver's report, because she saw opportunities, not challenges
Cheaper electric cars to purchase than gasoline and diesel powered models by 2025
Daniel: From 2030, several governments will ban sales of new gasoline and diesel cars.
Nathannia: Giselle Highlighted in her prentation that most car rental businesses in india are small and local, owned 20-50 cars and only operated in one or two cities.
1969-2000
Angelina Kristie= in 1969, Their first gasoline station opened in Antwerp
Juan: The business was first set up as a Private Limited Company
Castalia: ELE made 3 strategic changes: a takeover of Zeat PLC, expansion of gasoline station retail operations, and diversification into car rentals
At that same year, ELE became a public limited company, while Emma and lucas each retained 26% of the shares (Juan)
Nathannia: in 1980 and 1990 the business continued to expand
1979
1969
Samuel: Emma and Lucas De Smet opened their first gasoline (petrol) station in Antwerp, Belgium
Samuel: The business was set up as a private limited company, ELE Ltd.
Emma and Lucas opened additional gasoline stations by reinvesting profits.
Samuel: Emma and Lucas each retained 26% of the shares in ELE PLC.
Samuel: ELE became a public limited company.
Samuel: ELE Ltd. had a chain of 100 gasoline stations across Belgium
Samuel: The aditional capital that this ris raised partially funded external growth
Gaby : 1980-1990 acquire smaller chains of gasoline stations
Brittany: In 1999 Hugo and Giselle, the De Smets' son and daughter, joined ELE after they graduated university
Arielle Rompies = In, 2000 the board of directors made the decision to grow revenues through diversification and expansion of the retail operations of the 700 gasoline stations
Angelina Kristie=
In 1999, ELE has 700 gasoline stations across Belgium, France, and the UK, employing around 5500 staffs
2010-2020
Castalia: between 2010 and 2020, all three of ELE's divisions remained profitable
Ang: In 2010, the car rental division was opened. Giselle, a part of the family business, was appointed as the director of the ca rental division.
Castalia: Giselle encourged internal recruitment and wanted 1) emoloyees with ambition and initiative, 2) employees who shared her belief in embracing change, 3) internal promotion when management-level vacancies arose
Michael T: Giselle regularly visits ELE car rental counters at gasoline stations and airports. These visits are unannounced. She wants to experience, first-hand, the customer service provided by her employees. She then meets the manager an works on the rental counter serving customers.
Michael T: (2015) The car rental division uses self-appraisal and both formative and summative appraisal. each office manager meets with the employees they directly line manage for a monthly meeting scheduled during normal working hours.
Gaby : 2011-Monica and Oliver joined the business
Audrey: In 2010, ELE’s directors decided to set up a car rental business financed by a combination of
retained profits and external finance. Giselle was appointed director of the car rental division.
Castalia: In 2015, car rental booking service at ELE gasoline stations was implemented.
Amelia: In 2019. Emma and Lucas stepped down from the board of directors and were replaced by Giselle's twins, Monica and Oliver.
Gaby : 2015 - gained board approval to open car rental offices in all the major airports in Belgium, France, Spain and the UK
Audrey: In 2015 ELE PLC implemented a car rental booking service at ELE gasoline stations
Link Title
Nathannia: in 2015, ELE PLC lauched a smartphone booking app that would allow customers to book a rental car in less than a minute.
Justin: In 2019, Emma and Lucas stepped down from board of directors
Jessica = Giselle was appointed to be the director of the car rental division
Mark= It was opened in 1969 by Emma and Lucas De Smet
Justin: The first gasoline station was opened in Antwerp