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Platform Business Models - Coggle Diagram

- - - - Nobody joins unless everybody joins
    - - I) Users
        
        Attract new users
        
        Youtube - Bring content creators on the platform.
        
        Target Marquee user
        
        Presidential candidate (US 2008 election)
        
        Port users from another platform
        
        Kindle - Book Readers from Amazon to Kindle
      - II) Resources
        
        Leverage existing resources
        
        Matching algorithm
        
        Develop New resources
        specific to the platform
        
        Google search - Page rank algorithm
        
        Leverage resources from
        the Ecosystem
        
        UPI for Payment fintech
- - - - Pipeline businesses create value by controlling
        a linear series of activities—the classic value-chain model
  - - - Information Asymmetry
      - Moral Hazard
      - Adverse Selection