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Sales Funneling, Part 1: Exposure strategy, Part 2: Awareness (Getting…
Sales Funneling
Part 1: Exposure strategy
Stage 1:Our Individual reach
1.1 Friends and Family
1.2 University
Society partnerships
events?
Stage 4: KOL
Stage 2: Creator / small influencer
Target 100 creators on the three main channels that we want to enter that would speak to your audience (10k to 20k followers) → introduce our brand, ask to send PR
Stage 3: Social media ads
Content Marketing
Blog post
Podcast
webinars
Part 2: Awareness (Getting people to reach your social media)
Social media
Instagram
Call to action
exclusive offers
Discount promotion
Giveaway
Interactive Quiz (know your results)
Linktree
Youtube
Tiktok
Part 2.5 Interest (Driving traffic to your website)
Website
Pop up forums
User Email collection
Welcome Discounts (first time website)
Account creation (discount incentive)
Creating account
Part 3: Decision (Converting visitors into leads)
Leads
Sent email reminders of offers or discounts
Notification / Reminder to check out karts
Retargetting Ads (google, facebook)
Part 4: Action (Turning leads into customers)
Customers
Part 5 (Customer into returning Customers)