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DIRECT MARKETING - Coggle Diagram
DIRECT MARKETING
Methods
direct mail
telemarketing
in person
mobile sms
email marketing
etc
marketer communicates directly with a potential costumer and suggest him to take an action like...
buy a product
visit their store
visit their website
etc
benefits
can be very cost effective
contact directly your niche market
can be easily measure its results and get feedback
As a personalized message from a marketer to one potential client
the marketer will contact its potential clients one by one
the key to direct marketing
to have a good's customer database
