Group Polarization: Social Influence
Normative Influence
Example: Asch (1951)
Desire to fit in
Social comparison
Behavior match the group norm
Unanimous trait
Conform with others because we want people to like us
Bandwagon Effect
Similarities
Informational Influence
Active participation
Strengthen opinion
Either provide correct or wrong information based on the availability of the information inside the group.
There is an opposing group/view inside the group to widen the argument and information to motivate the people inside group.
Example: Sherif Otto kinetic effect(1935)
Pool of ideas
Behavior match the information available
Desire to outshine other members to dominate the argument
Conform to other because we believe they have accurate information
reflect to the behaviors of other to help us figure out the situation
Motivation to conform
To be belong to a certain group
- There is a intention
Desire to be identify as a member of a group
Decision is influence by the group
Changes in Attitude and behavior
Exhibit pluralistic ignorance
desire of belongingness
without intention to outshine other members in decion making
equally participate in argument
can voice-out their preferences more strongly.
Compliance
Acceptance
Desire to gain knowledge
Ambigous
To act appropriately
Avoid punishment
Socially rewarding
Use others information to form an opinion
Not ambigous
changes of belief
Use others (members) to conform on the actual world