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PRICE - Coggle Diagram
PRICE
Definition
Money/values
Benefits
Only P in 4P's that brings revenue
Ojectives
Maximize
Sales
Profits
Market Share
Growth
Short-term
Long-term
Strategies
New-product
Market-skimming
Decrease price over time
Market-penetration
Lowest price possible
Product-mix pricing
Optional product
Captive
Product line
Product bundle
Price-adjustment
Discounts
Seasonal
Quantity
Segmented
Product-form
Physical form
Size, weight, volume
Location-based
Customer-based
Time-based
Psyschological
Decoy
.99
Promotional
Dynamic
Per demand
Fluctuate
Approaches
Value-based
Value perceptions
Customer-driven
Competition-based
Decided on competitors' pricing
Cost-based
Variable
Total = Fixed + Variable
Fixed
Product-driven