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Marketing Plan - Coggle Diagram
Marketing Plan
Common components
Executive Summary
Current state of the market
Market dynamics in relation to targetmarkets
Porter's 5 forces
Pestel framework
Situation analysis
Market analysis
Competition analysis
SWOT analysis
Purpose of the plan
A blueprint for course of action
Reference and review for future action
Tools & Techniques
Market segmentation
Marketing mix blend and application
PBL
Application
FILA
Facts
Learning issues
Ideas
Action plan
CPA as a form of control