Narrative
Realist Narrative - when an advert could happen in real life, as opposed to something unrealistic that is completely made up of special effects.
Linear Narrative - The most common form of narration, where events are largely portrayed in a chronological order, that is, telling the events in the order in which they occurred.
Ensemble Narrative - A story with an ensemble cast is pretty much a story with multiple protagonists: each character of the “main cast” gives a significant contribution to the narrative, they have roughly an equal amount of importance and each can influence the other's journey through the story.
Anchored Narrative - Fixed; only one or two meanings.
Parallel Narrative - Equally important storylines, sometimes running together, but not necessarily in the same time frame, often linked
Nonlinear Narrative - A nonlinear narrative is a narration technique portraying events in a story out of chronological order, such that the relationship among the events does not follow the original causality sequence.
Polysemic Narrative - Text open to interpretation; contains multiple meanings.
Tandem Narrative - Equally important storylines running together in tandem in the same time frame on the same theme
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It's quicker to convey a story in chronological order, as I don't have to think about which part of the storyline goes where and whether it fits in that place. Instead all I have to focus on is the storyline its-self and whether it works.
People generally stick to a linear narrative, so it can be quite boring.
I can use it to build suspense for what happens at the end.
It can make it hard to understand the plot if parts of the plot are put in places they don't fit.
It can make the film too busy and jumpy, as it's very easy to make the film jump too often, especially when there's only a short amount of time to work with.
I could show a dad reckless driving, him dying, with clips of the child eating breakfast mixed in, then after the dad dies, the mother answers the door to the police, and finds out the dad died.
It can add different people's perspectives, and the aftermath of what could've happened on the road accident.
Drawing many different scenes is very time consuming
I could convey what happens when the person chose to e.g. drink drive, and then what happens if the person doesn't, showing the viewer that they do have a choice.
By using a tandem narrative, I could end up rushing the film so that it fits in 30 seconds, and ending up making It not work, rather than taking my time on one interesting storyline.
I can convey all five of the fatal five, using different people.
It'll be very busy for 30 seconds.
It'll be very difficult to introduce multiple main characters in 30 seconds.
It's easy to convey that it's a road safety video.
It's easy to make a road safety video with an anchored narrative, as I don't have to create meaning in an ambiguous way.
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It can confuse the audience, rather than inform.
Road safety videos need a clear message, otherwise its not a road safety video.
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People are more likely to listen to it.
It's more likely to be remembered.
It's hard to make an animation look realistic.
It wouldn't be able to be shown as widely, as it'd have to be shown after watershed, and would get taken down if it was posted on social media.
While it could be interesting for some viewers, as they'll have to try to unpick the video to try and find out the meaning of it, a road safety video needs something in it that will make it memorable as a road safety video, rather than a puzzle video.
It's very difficult to make something that has multiple meanings, as when putting multiple things into the scene, there are less and less meanings the scene could mean.
It'll be easily memorable as a road safety video.
30 seconds isn't enough time to show more than 2 characters
It's easy to do.
It's doable in 30 seconds
picaresque narrative