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4.1 - Coggle Diagram
4.1
Making Strategic Choices
(Julian Rawel Lecture, 2021)
Strategy Levels
Corporate Level Strategy
Organizational vision and direction
Top level products/services and markets
A number of business units or subsidiaries
Corporate choice making is focused on how products/services and subsidiaries are managed
The
scope
of industries and markets within which the organization will compete
Business Level Strategy
Focuses on the how rather on what and where
Focused on the business unit
Nature of competition in the market
How do we want to position the business
Strategic direction of the business
The Ansoff Matrix, 1965
(Corporate strategy choices)
Helps organisations in corporate strategic choices
Market penetration or expansion
Existing product in ab existing market
Penetrate more?
Market development
Introduce existing product/services in a new market
Product development
Introduce new product/services in as existing market
Brand strength
Diversification
New products/service in new markets
Ability to offer new value
Vertical Integration and Outsourcing
(Corporate strategy choices)
Moving left or right along the value chain
(moving Upstream and Downstream)
Outsourcing
Business strategy choices
Understanding how to gain a competitive advantage
(doing activities that are better than competitors, valued by the customers, and difficult to imitate)
Generic business strategy model
(Porter)
Cost leadership
Differntiation
Focus
Firms
Internationalization
Influencing factors
Organisational factors
Develop and support a global brand
Environmental Factors
A desire to follow a competitor or a business opportunity
International strategies
Export Strategy
Multi-domestic Strategy
Global Strategy
Transnational Strategy
Pressures of
Global Integration
Pressures of
Local Responsiveness