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Digital presence for entrepreneurs - Coggle Diagram
Digital presence for entrepreneurs
Awareness about heavy competitors
Every single business have digital presence
Product price, quality, differences
Customer reviews showcase like status, stars, delivery photos
Customer service importance
Know their level of technology
How to follow up their order? like delivery message passed, product color conformation, no of product conformation...
How can they contact their customers? like facebook, normal phone calls or whatsapp
Do they have FB Account or Whatsapp?
What are they using like phone, camera, laptop or computer
Ask questions about business
Delivery methods
Encourage to tell their business story (show some samples)
Content writing
Like photographs (Story telling ways)
Like Talk videos, Product making
videos
Why Digital presence (Explain)
connect with wider audience
Pandemic situation
Future will be in digital marketing
World market
Everyone use Social medias for their business development
Security & Awareness about social medias
ISSUES INVOLVING CYBERSECURITY FOR SOCIAL MEDIA
Privacy of Data
Data Mining
Virus and Malware Attacks
Issues involving the use of 3rd Party Applications
Legal Issues
RISKS & CHALLENGES
Identity Theft
Cyber Stalking
Cyber Bullying
Cyber Terrorism
Fake accounts
SOLUTIONS ON SOCIAL MEDIA THREATS
Creating strong passwords is the primary option to ensure the privacy of your information.
Ensure passwords are complex
We need to be sensitive in what we upload/share in our social networking accounts and avoid sharing personal information
Use security and privacy options provided by social media platforms viz: 2-factor authentication system, access control.
Connect our devices only to authorized wifi access, use privacy options provided by various mobile operating systems, use auto-lock features, and download apps only from authorized app stores.
Keep the operating system updated with the latest patches, turn-on the firewall, and avoid installing cracked software.
Ensure our antivirus is updated and scans are performed frequently.
Care needs to be taken to accept friend requests only from people we know and block those who post upsetting content or comments.
Motivation sample models
Whoweare.lk business model
Olai.lk business model
Thoori fb business model
International & Local sample
What is digital presence?
How can we help...
Exploring different channels
Key findings
Tips from the experts
Examples
How brands work online
Branding & Marketing
Exploring different channels
Key findings
Tips from the experts
Examples
How brands work online
Fill in your Instagram profile to help people learn more about your business.
Provide important details about your business to get people interested and to help them get in touch.
Remember to include a profile picture, website, bio, contact information, and a contact or other call-to-action button to encourage people to learn more or contact you.
Where to start?
UNDERSTAND AUDIENCES
A target audience is the group of people you want to reach with your marketing message, because they may be likely to take action as a result of seeing it.
They may have the same:
Age : 18-45, Gender : Female
Household income : Customer's need
Occupation : Self employment
Education : School level
Location : Nothern Prov
Technology level: Phone using, FB using
CREATE A TARGET AUDIENCE FOR YOUR BUSINESS.
Describe your target audience by age, gender, household income, education or occupation, and location.
Describe what your prospective customers are typically interested in.
Describe common behaviors among your target audience.
Start with your current customers
Monitor your competition
talk to your friends or even strangers , you may think you have an interest in your product.
SMART
SMART Explanation
Specific: What needs to be done?
Measurable: Can it be measured?
Achievable: Can it be done?
Relevant: Should it be done?
Time-bound: When will it be done?
Business development
Grow awareness and reach new audiences.
Engage with customers.
Increase sales.
Provide customer service and support.
Choose your formats