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Decision Making in Consultancy III class - Coggle Diagram
Decision Making in Consultancy III class
Pattern: Complex to Simple
when we need to diverge (create ideas,
itemize
converge: application of
items
, use of pre-existing schemas
Attention
**Engagement** (topic of today)
Attention is one of the three elements that contribute to decision making processes (conscious)
I one is opportunity
II other is motivation
Memory Activation (Sengupta & Gram, 2002) - inducing an application of LTM (long term memory)
association, refresh association
pre-built individual links between different representations
Gestalt
the whole is different from the sum of its part
origin: people are searching for symmetry & harmony. They tend to favor completeness.
Emergence is a term that is closely connected to Gestalt (Water has emergent property, example: single molecule of water is not humid, multiple molecules together gain property such as wetness)
feature integration theory
we look at a specific feature, when prepared, in the midst of a complex information influx
grouping
The elaboration Likelihood model
i you are under a low involvement situation, message giver should use peripheral cues. If there is high involvement they should go to central route (i.e. detailed information)
N.d.
shit's banal, marketing stuff
This is an
essential
topic to explain the concept of cognitive effort
Complex Decision
System II
Three brains
Top brain for conscious
lower for complex decision that require insight
Deliberation without Attention/Without
Subject of Today: Types of Decisions
Second Subject: Managerial decision maklng process