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Six Universal principles of Social Influence, Paradox of choice, Error…
Six Universal principles of
Social Influence
Scarcity
Social Proof
Bandwagon effect
On avoiding negative behaviour, focus on undesirability not prevalence
Give positive feedback to avoid the magnetic middle effect
The more similar the bigger the effect
Liking
Asking for favors increase the liking if answered
"Even a penny helps"
Reciprocation
Personal requests
Short lived
Gifts
Unconditional, no strings attached
Significant, personal and unexpected
Give proper value to the gift handed
Authority
Having an intermediary boost confidence in authority
Displays of competence
Commitment/Consistency
Public/ written statement
Labelling technique
Active stance
Small commitments creep
Paradox of choice
More choices can lead to
confusion and frustration
Magnetic middle effect/
the compromise choice
Error avoidance training sticks better
Disagreement should be fostered for it leads to better judgement