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TOPIC 5 COMMERCIAL BUSINESS IN LEISURE AND RECREATION - Coggle Diagram
TOPIC 5 COMMERCIAL BUSINESS IN LEISURE AND RECREATION
What is Commercial Business in
Leisure and Recreation??
Commercial public recreation
private enterprise for a fee, with the long-term intent of being profitable
a governmental or nonprofit organization in commercial manner, with much or all of the costs covered by fees, charges, or other nontax revenues.
Entrepreneurial recreation
The actions of a recreation-related organizations that searches for trends and changes in its environment, then brings together and manages resources to exploit those changes as an opportunity
Leisure entrepreneur
A person who is willing to take the chance that he or she can generate enough revenue from the leisure activity to sustain financial existence
Tourism
The activities of persons travelling to and staying in place outside their leisure, business or other purpose
Public vs private recreation
Public Recreation
Free and necessary service for society
Social welfare movement and conversation movement
Tax reveneu
Governmental Bodies and citizen boards
should be open to collective community interest
private recreation
profit- making business
consumer desire and willingness to pay
private capital plus fees revenue
individual initiative
can focus on any market segment
The different public and private recreation
Philosophic orientation
service and ethics origin
financial base
originating authority
service focus
industry classification system
Demonstrates the overlapping nature of many of the categories suggested previously
Essential if to gain a realistic grasp of a complex, diverse and interrelated industry
Three main components :
i) travel/transportation
ii) hospitality
iii) local commercial recreation
Types of commercial recreation & tourism
Travel industry
Primary function is the movement of people and the provision of travel-related services.
.
Hospitality industry
Primary function is the provision of accommodations, food and beverage, and related amenities
Facilitators
Facilitators of many types support the three main industries.
Travel agencies support hospitality
Equipment wholesalers support local commercial recreation.
Convention/visitors bureaus support hospitality and local commercial recreation.
Local commercial recreation industry
Primary function is the provision of retail products and entertainment
Government role in commercial recreation
complementary relationships
planning relationships
cooperative arrangement
4 foundation for a successful recreation business
the production
Reward & risk
management
Concept & competition
financial
Feasibility
location
Demographics & site