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BD GOAL 2022 - Coggle Diagram
BD GOAL 2022
Trading Item
FOCUS products
- SUNON ( 65% )
- EGROTON , HALUMN , APEX , TRADING ITEM ( 35% )
Strategy
- EDM blasting frequently
- Sharing catalog to all partnership customer
- Invitation all parthership customer to visit our SUNON showroom
- B2B platform must complete SUNON product upload
- Telegram focus on SUNON product post
- Sharing more SUNON showroom video / pic
Goal !! Sales revenue 2022
- Achieve Rm3mil sales on SUNON
- Achieve Rm2mil for other trading item
SUNON Project Direction Aiming
- Design concept project
- Above 100k project
- The company can accept SUNON product design
Event
- Invitation all designer & architect visit SUNON Showroom ( Eat and Sharing )
- Run partnership program together ( Requirement - Post & sharing our SUNON Showroom opening on social media )
Enquiry Goal
Enquiry
-
Goal !!
- Rm1.656mil monthly ( Increase 15% )
- Rm20mil yearly
Strategy
- More casual meet up with customer to built rapport
- Ask for business opportunity
Sales
Current 2021 = RM 700, 000 (9 months)
due to COVID
Goal !!
- Rm1.1mil ( Increase 15% )
-
Budget Planning
-
Training
- Join seminar
- Digital marketing
- Culture
- Linkedin
- Product & production process
- Knowledge on material
Whatsapp
Strategy
- Attend exhibition event to get more business card
- Ask for introduce by customer
- Join related society to build relationship
Goal !!
- Current 1600 contact in 2021
- Additional 1760 contact in 2022 ( improvement 10% )
- Total will be 3360 contact
Schedule
- 24 post per year
- 2 post per month
- 1 post for 2 week
- Festival post
- ( Greeting , Wishing , Announcement , Invitation )
EDM
Strategy
- Be creative with the content
- Capture the best timing to blast
- Sharing more our new trendy products & services
- Sharing more event or program that benefit them
Goal !!
- Increase the open rate of email from 28% to 33%. ( 20% improvement)
Schedule
- Blasting once a month
- Blasting about products, event , program and festival
Telegram
Strategy
- Use EDM special to promote telegram (barcode,link)
- Poster every month to appreciate audience ( Welcome November - Thank for stay with us )
- More posting about our partner to give awareness
- Post more trendy products
Goal !!
- Increase participant for telegram
- Current participant 152 in 2021
- Additional 180 in 2022
- Total will be 332 participant
- Building trusting relationships with audience
- More exposure about our partner (sunon, halumn,ergotron)
Schedule
- 13-15 posting every month
- 1 article
- videos
- 1 quiz/game
- 1 completed project
- 2 to 3 product per month
- product catalog
- Festival (if have)
- Welcome message
Data Collection
Strategy
- Increase LINKEDIN connection
- Search for more platforms to get more data
- Join some society membership to get more data
Goal !!
- Current data 2500 by 2021
- 3000 additional in 2022
- Architect (750)
- Main Contractor (750)
- Interior Designer (750)
- Quantity Surveyor (450)
- Developer (300)
Schedule
- Every month will look for new platform
- Blast according to the three steps in Mailchimp and filter the quality data.
Improvement Task
- Training guideline ( While new join staff )
- Clearly state intern task handling
- First 3 days join APEX, the procedure of introduction & assign task
- Training presentation slide