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Cultural Industries - David Hesmondhalgh - Coggle Diagram
Cultural Industries - David Hesmondhalgh
What is this theory?
industries minimise risk and maximise audience through vertical and horizontal integration
as a result of this, media texts tend to be less creative and are more generic
conglomerates operate across a range of industries and platforms
with difficultly in success and due to high production costs and low reproduction costs, the media's 'goods' and big hits can be further produced to maintain their audience
what can this be applied to?
humans
vertically integrated production which minimalised financial risk
a sci-fi show which is a tried and tested genre
an adaption of an already existing show which means an already existing audience, less risk
website, selling synths on ebay, magazine covers etc. were all produced for the advertising of this tv series
black panther
many of the characters were introduced in an earlier film
having an afrocentric film could be a risk to the industry,
the film was released along with music and a car, increased the audience and potential for success
assassin's creed iii: liberation
the game was released as a franchise
it was released on PS Vita, which also encouraged sales to the device as well as the game
evaluation
it applies well to the texts we have studied as majority of them have been produced by mainstreams companies
we agree with this theory