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FabIndia - Coggle Diagram
FabIndia
Marketing strategies
Giveaways
print ad
YouTube video ad
workshops
Events
About
Indian apparel
Handcrafted products
Craft based rural producers
Urban market
Drivers
Sustainable
authentic
handcrafted
customer loyalty
Brand identity
Mission
Support artisans
sustainable rural employment
Sustainable production
cultural awareness
Vision
celebrate India
Bring Indian culture to its customers
Philosophy
need for a vehicle for marketing the vast and diverse craft traditions of India
help fulfil the need to provide and sustain employment
provide customers with hand crafted products which help support and encourage good craftsmanship.
Positioning
Hub for all thing Indian
Support and promote rural handicrafts of India
providing a fulfilling experience to the customer.
deterrents
Changeinmarkettrends
Expensive as compared to counterparts
Unsuccessful in smaller towns
Targeting
demographic
20 - 40 years
men and women
Psychographic
Love for Indian wear
Upper middle class
Prefers comfortable clothing
Traditional yet modern