Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing Mix - Coggle Diagram
Marketing Mix
Product
Product Life Cycle
1) Introduction
2) Growth
3) Maturity
4) Decline
Factors that infleunce product life cycle
1) Durability
2) Fashion
3) Technological innovation
4) Marketing
Price
Price is influenced by:
1) Production costs
2) Customer demand
3) Competitiors prices
4) Product life cycle
5) Taxes
Common Pricing strategies
1) Mark up (cost - plus - pricing)
2)Psychological pricing
Promotion
Promotion tools
Advertising
In-store merchandising
Impulse purchases
Sales promotions
Direct selling
Telemarketing
Public relations
Sponsorhsip
Place
Chanels of Distribution
1) Producer --> Consumer
2) Producer --> Retailer --> Consumer
3) Producer --> Wholesaler --> Retailer --> Consumer