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Communication & stakeholder engagement - Coggle Diagram
Communication & stakeholder engagement
Mayfield, 7 principles of stakeholder engagement (page 174)
Stakeholder identification
Identification methods (pages 176-178)
CPIG segmentation (pages 179-180)
Personas and empathy maps (pages 191-195)
Mapping in two dimensions (pages 196-198)
Stakeholder radar (pages 195-196)
Stakeholder mobilization
Innovators as champions (pages 202-203)
Listening as a means of mobilization (pages 203-204)
Leading with meaning and emotion (page 206)
Influencing through demonstration (pages 206-207)
Communication and engagement
Avoiding noise (pages 211-213)
Cognitive biases (page 215)
Interpersonal and mass communication (pages 216-217)
One way versus two way (pages 217-218)
AIDA (pages 218-220)
People focused (pages 223-226)
Improving communication effectiveness (pages 228-229)
Appealing to hearts and minds (pages 230-232)
Push versus pull channels (page 234)
Lean versus rich (page 235)
Fostering collaboration
Social media (pages 240-242)
World Cafe (pages 450-451)
Open space technology (pages 451-452)
Communication planning
Communication strategy (pages 245-248)
Communication plan (pages 248-250)