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Audit Model, Situation Analysis - Coggle Diagram

- - - - Talent Resources
        
        The creativity level of marketing executives
        
        Networking
        
        Communication skills
      - Higher Level Management (Coordinators)
        
        Range of experiece
        
        Ability to expand the reachability
        
        Ability to handle crucial situations (Eg Pandemic)
    - - in-house operations
    - - Internal
      - External
  - - - E-commerce perform well or traditional marketing perform well?
- - - - Geographical Location
        
        Residential areas (target consumers)
        
        Convenient to purchase
        
        Customer Reachability
      - Customer Preference
        
        Age group
        
        Middle-aged
        
        Convinience
        
        How instantly we can cook A1 products ?
        
        Price favorable
        
        Flavor
        
        Junior& Senior
        
        Nutritive value
        
        Control of food addictives
        
        Mouthfeel
        
        Nutrition effet
        
        Quality monitoring
        
        Product development
      - Marketing Stratergy
        
        Hot to promote the product in social media ?
        
        Customer review/Paid Review
        
        Promoting the products in Food pages
        
        Seeking for customer feedback
        
        How to promote in E-commerce
        
        Providing discount for bulk orders for the price to be competitive
        
        Building reputation in E-commerce apps like Shopee and Lazada
        
        what action have be taken to retain loyalty of customer
        
        Discount for repurchase
        
        Rewarding program
        
        Bulk purchase discount
    - - Environment
        
        Segmentation
        
        Target Race
        
        Target Age Group
        
        Target geographical location
      - Technology
        
        Marketing Tools
        
        Online marketing
        
        Social Media
        
        Instagram, Facebook, Tiktok, Twitter
        
        E-Commerce
        
        Shopee, Lazada, Official Websites, Agents
        
        Newspaper and Magazines
        
        Physical Promoter
        
        Brand Ambassador
        
        TV/Radio commercials
      - Political Factors
        
        Subsidiaries for raw materials
      - Economy
        
        The expansion of food economy
        
        The sustainability of food economy in pandemic situation
      - Legal
        
        Regulation for food processing and packaging
        
        Halal certification
    - - Strength
        
        advantages over other competitior
        
        Experiences
      - Weakness
        
        need improvements?
        
        Reachability of the product nationwide ?
        
        Competitiveness of the product over the imported brands of the same variant
      - Oppoturnity
        
        expanding your market?
        
        The product's cooking easiness
        
        Collaboration with other manufacturers
      - Threat
        
        consumer acceptance
        
        Health issues related to consumption of this product
        
        Sales during pandemic situation
    - - Place
      - Price
        
        Price Competitiveness
        
        Affordability of all income groups
      - Promotion
      - Product
        
        Quality
        
        Packaging Design