Please enable JavaScript.
Coggle requires JavaScript to display documents.
Duolingo, Duolingo brief - Coggle Diagram
Duolingo
Taglines
-
-
-
-
-
Expand your world in 35+ languages with Duolingo, the language learning app for everyone.
Duolingo is the world's #1 way to learn a language. With fun, bite-sized lessons you take at your pace, Duolingo fits a new language into your life. And just might change it.
-
change the world, one word at a time.
TA
-
-
-
same Duolingo voice, but different message for different audience
-
brand voice
expressive
simple words, big feelings
-
-
worldly
interested, knowledgeable, broad worldview
Brand identity
-
Fun
-
something to enjoy, not endure
-
Duolingo brief
-
-
-
TO DO
idea that gets existing learners back into the daily habit of learning a language and keeps them on Duolingo