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External Environment Scanning, Forecasting Techniques - Coggle Diagram
External Environment Scanning
Task environment
Industry Analysis
Leverage of suppliers
few suppliers
unique product/service
lack of substitutes
integrate forward
volume is small
new entrants
economies of scale
product differentation
capital requirements
switching cost
acess to distribution channel
cost disadvantages independent of size
govt policy
rivalry among firms
number of competitors
rate of growth of industry
product characteristics
fixed costs
capacity
exit barriers
Buyers bargaining power
small number of buyers
potential to integrate backward
plenty alternative buyers
low switching cost
low margin sensitivity
volume of purchase
threat of sustitutes
satisfies need though different
switching cost low
Competitor Analysis
current strategy
assumptions
future objective
capabilities
VUCA
volatile
uncertain
complex
ambigous
importance
avoid strategc myopia
ignore unfamiliar info
ignore unwanted info
respond before competition
avoiding surprises
Societal info
PESTLE
natural environment
Forecasting Techniques
Brain storming
Expert Opinion
Statistical Modelling
Prediction Market
Scenario Writing