Subscribed

Introduction

Part 1: The New Subscription Economy

Chapter 3: The New Golden Age of Media

Chapter 4: Planes, Trains and Automobiles

Chapter 5: Companies formerly known as Newspapers

Chapter 6: Swallowing the fish: Lesson from the rebirth of tech

Chapter 2: Flipping the retail script

Chapter 7: IOT and the Fall and Rise of Manufacturing

Chapter 1: The End of an Era

Chapter 8: The End of Ownership

Part 2: Succeeding in the New Subscription Economy

Chapter 12: Sales: The Eight New Growth Strategies

Chapter 13: Finance: The New Business Model Architects

Chapter 11: Marketing: Rethinking the Four P's

Chapter 14: IT: Subscribers, Not SKUs

Chapter 10: Innovation: Staying in Beta Forever

Chapter 15: Building A Subscription Culture with the PADRE Operating Model

Chapter 9: The WTF Moment

A Subscription Culture

Introducing PADRE

Org structure tied to customer journey

PADRE/PPM - PPM is Back of the House(Internal)

Deploy

Run

Expand

People

Product

Acquire

Money

Pipeline or Position

Public Relations

Events

Web & Social Media

Reseller Channels

Self-Service

Sales Teams

Implementation

Customer Training

Customer Adoption

Account Management

Technical Support

Customer Success

Increased Consumption (Upsells)

Increased Capabilities (Cross-sells)

Customer Evangelism

Recruiting

Onboarding & Training

Career Development

Research & Development

Product Marketing

Beta Innovation

Operations

Legal

Finance