Subscribed
Introduction
Part 1: The New Subscription Economy
Chapter 3: The New Golden Age of Media
Chapter 4: Planes, Trains and Automobiles
Chapter 5: Companies formerly known as Newspapers
Chapter 6: Swallowing the fish: Lesson from the rebirth of tech
Chapter 2: Flipping the retail script
Chapter 7: IOT and the Fall and Rise of Manufacturing
Chapter 1: The End of an Era
Chapter 8: The End of Ownership
Part 2: Succeeding in the New Subscription Economy
Chapter 12: Sales: The Eight New Growth Strategies
Chapter 13: Finance: The New Business Model Architects
Chapter 11: Marketing: Rethinking the Four P's
Chapter 14: IT: Subscribers, Not SKUs
Chapter 10: Innovation: Staying in Beta Forever
Chapter 15: Building A Subscription Culture with the PADRE Operating Model
Chapter 9: The WTF Moment
A Subscription Culture
Introducing PADRE
Org structure tied to customer journey
PADRE/PPM - PPM is Back of the House(Internal)
Deploy
Run
Expand
People
Product
Acquire
Money
Pipeline or Position
Public Relations
Events
Web & Social Media
Reseller Channels
Self-Service
Sales Teams
Implementation
Customer Training
Customer Adoption
Account Management
Technical Support
Customer Success
Increased Consumption (Upsells)
Increased Capabilities (Cross-sells)
Customer Evangelism
Recruiting
Onboarding & Training
Career Development
Research & Development
Product Marketing
Beta Innovation
Operations
Legal
Finance