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HOW THEY DO THEIR MARKETING 900px-Olympic_flag.svg, adidas, skateboard,…
HOW THEY DO THEIR MARKETING 
ATHLETIC ENDORSEMENT
During the Olympic Games, virtually all the athletes carry a huge number of advertisements on their clothes. Numerous outfit companies such as Nike, Adidas or Oakley provide sportsmen with new equipment and clothes designed to facilitate movement and improve performance and at the same time advertise their new products to millions of viewers.
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BROADCASTING
Many television station nowadays using live streaming to make sure audience around the world can watch the Olympic competition directly from the place they play
BRANDS
Today, a growing number of big companies which traditionally spent substantial amounts to associate their brands with the image and idea of Olympic Games ask the question if the Games are worth it.The most recent example is provided by Xerox Company which decided to cease its 40-year Olympic games sponsoring history.
NEW SPORT GAMES
On last Olympic games, skateboarding games appeared for the first time and received many positive feedback.
YOUNG ATHLETE BORN
On last Olympic games, there are many young athlete joined the games and some of them won the medal which is shocking the world with their good performance. Most of them was their first time appeared in Olympic games. Young athlete that play this time start from 12 years old to 17 years old.
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