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The Marketing Mix - Coggle Diagram
The Marketing Mix
Product
Types
Consumer Product
Classification
Convenience
Shopping
Specialty
Unsought
Industrial Product
Services
Characteristics
Intangibility
Inseparability
Variability
Perishability
Value
Functional
Experimental
Symbolic
Levels
Core
Generic
Expected
Augmented
Potential
Differentiation
Product
Service
Channel
Relationship
Reputation
Price
Branding
Umbrella Brand Approach
House Brand Approach
Line Extension Approach
Product Extension approach
Price
Factors
Competitors
Positioning
Costumers
Profit
Costs
Variable Costs
Fixed Costs
Strategy
New Product Pricing
Market-Skimming Pricing
Market-Penetration Pricing
Procut Mix Strategies
Product Line Pricing
Optional-Product Pricing
Captive-Product Pricing
Product Bundle Pricing
Price Adjustment Strategies
Discount and Allowance Pricing
Segmented Pricing
Psychological Pricing
Promotional Pricing
Other Pricing Strategies
Competitive Pricing
Cost Bases Pricing
Cost Plus Pricing
Promotion
Promotional Tool
Advertising
Sales Promotion
Trade Sales
Push Money
Consumer Sales
Bulk
Bundle Reward
Personal Selling
Publicity
Promotional Swag
Place
Channel
Direct
Retail
Wholesale
Agent
Process
People
Physical Evidence