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Interview Protocol - Coggle Diagram
Interview Protocol
Interview Objective 1 : To study the background of the company
How did you get the idea or concept to start your business?
What are the sources of your business capital?
What was your first product ?How did you expand into various products?
How do you organize your management ?
What is your company's mission and vision ?
Please share with us on the journey of A1 expansion into the food industry.
Interview Objective 4 : Promoting/Marketing Platform
What is your targeted platform ?
What is the current rate of efficient of promotion ?
The reason for not using other platforms? (If Any)
What is the type of business promotion strategy used?
When was online marketing introduced ? What motivated you to go online ?
Interview Objective 2 : Competitive advantage
Who are your competitors & how did you handle your competitors?
Have you ever collaborated with other companies ?
How do you make product that will be competitive in the food market ?
How do you incorporate consumer's health into product making? What are the processing techniques used?
The price of the product against the industry's average for the same type of product.
Interview Objective 5: Business Survival
How did you survive the past pandemic situation ?
How did you maintain employee morale during the pandemic ?
Did you have any financial backup plan during the pandemic period ?
What are the benefits provided to employee during the pandemic ?
Interview Objective 3 : Future products
Do you have future "new" products that will introduced to the market ?
How do you plan to innovate/improvise the products to be futuristic and competitive ?
Interview Objective 6 : Target Consumers
What will be you target consumers ?
Age group ?
Race ?
Was it hard for you to obtain the Halal cert ?
The highest number consumers ?
Location based ?
Are you expanding your products to Europe countries ?
What will the coverage there ? (If Any)
When are you planning to have this done ? (If Any)