Please enable JavaScript.

Coggle requires JavaScript to display documents.

Capsule Clothing - Coggle Diagram

- - - - Address pain points- Sustainability, Waste of money, time , effort etc.
      - Create a viral trend
        
        Capitalize on influencers
        
        Publish +ve PR stories
        
        Leverage Social Media- UGC, Filter, Giveaway
      - Tech Innovation
        
        AR - Try before Buy on App
        
        User Preference analysis on App - Body type, preferred color, preferred clothing item
        
        Strong recommendation engine on App- Reference Amazon
        
        QR codes on clothing tags at physical stores- Scan & Buy online)
        
        Referral - Can be shared with friends and family
        
        Payment gateways- HM Wallet, UPI, Netbanking etc.
        
        Personalised Products
        
        Digital Loyalty Cards
  - - - Blogs/Articles
      - Infographic
      - Podcast
      - Q&A on forum sites
      - Media Stories/PR
      - Events
      - Videos
      - Newsletters
      - Expert Talk
    - - Gamification
        
        Spin the Wheel
        
        Special Holidays
      - Social Media Contests
        
        UGC
        
        Giveaways
      - Digital Loyalty Card
        
        Earn Loyalty Points & Redeem
      - Membership Pass
        
        HM India Membership
      - Earn & Burn
        
        Sign up newsletter
        
        Write review
        
        Make a purchase
      - Personalized
        
        Birthday/ Anniversary
        
        Merchandise signed by celeb/influencer
    - - Testimonials
      - ORM
      - Third Party review optimisation
- - - - Dedicated Column
      - Interactive Analysis
      - AR Integration- Try before Buy
      - Influencer Edit- How Ashna Styles
      - Sustainable Factor
        
        Grow a Tree with Every Purchase
        
        Return & Recycle Clothes
        
        Paper / cloth packaging
        
        Ethical Manufacturing Practices
        
        Ethical Labor Practices
    - - Landing Page
      - Homepage Banner
      - Blog Section
      - HM Conscious
  - - - Facebook
      - Instagram
      - Twitter
      - Snapchat
      - YouTube
      - Clubhouse
      - Pinterest
      - WhatsApp
    - - SEO
        
        Technical SEO
        
        On-Site SEO
        
        Off-Site SEO
    - - Spotify paid ads
      - Preview on Disney Hotstar, TVF, Filter Copy, Arre
    - - Display
      - PPC
    - - TV
      - Radio
      - Print-Newspaper, Magazines
      - Outdoor (OOH)
      - Direct Mail