KPJ Bandar Dato Onn Hospital Wellness Center Marketing Strategy Audit
Situational Analysis
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- Goal Performance
- Customer Insight
- SWOT
- Brand Perception
- Internal capabilities and resources
- 7Ps
Physician Referrals
Traditional Media
Online
Internal Marketing
Strategic Marketing Plan
Public Relations
Unique Brand
Employer Marketing
Place/Proximity
People
Price
Packaging
Measurable Goals
Research
Competition Analysis
Strategies & Tactics
SWOT Analysis
Budget
Target Audiences
Practice Rep(s)
Reports
Lunch and Learn
Text and emails
Social Media
Online advertising
Mobile-First Website(s)
Collateral
CME events
Print/inserts
Offering
Business Targets
Meetings & Presentation
Sponsorships
Outdoor
Community Events
Interviews and Appearances
Publicity
Phone communications
Patient text and email
Collateral
Collateral
Internal signage
Employee communications
Product(s)/Services
Tracking System
Review
Events
Patient experience
Vision and Mission
Objective
SMART
Short-term goals
Long-term goals
Strategy Formulation
Proposed Plan
Implementation
7Ps
Monitoring
Internal Marketing
Strategic marketing Plan
Physician referrals
Traditional Marketing
Unique Brand
Tracking system
TV
Product(s)/Services
Radio
Direct Mall
People
Positioning/Differentiation (Unique Value Proposition)
Target Audiences
Internal signage
Case studies
Testimonials
Online
Reputation management
Mobile Apps
Search engine optimisation