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TOPIC 5: PRICE - Coggle Diagram
TOPIC 5: PRICE
Major Pricing Strategies
Cost-based Pricing
Main types of costs: Variable cost, Fixed cost, & Total Cost
Competitor-based pricing
Value-based Pricing
Good-value pricing
Value-added pricing
Operational Pricing Strategies
Product Mix Pricing
OPTIONAL PRODUCT PRICING
CAPTIVE PRODUCT PRICING
PRODUCT LINE PRICING
PRODUCT BUNDLE PRICING
Price Adjustments Strategies
PSYCHOLOGICAL PRICING
PROMOTIONAL PRICING (Simply Discounts / Special event pricing / Low-interest financing, longer warranties, free maintenance).
SEGMENTED PRICING (Customer-segmented pricing / Product-form pricing / Location pricing / Time pricing).
DYMANIC PRICING (Adjust prices continually to meet buyers' needs & market situations).
DISCOUNT (Quantity Discount / Seasonal Discount).
New Product Pricing
Market-Skimming pricing - Set initial high price for high revenue.
Market-Penetration pricing - Set initial low price for high market share.
Pricing Framework