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MFA Notes - Coggle Diagram

- - - - Recorded or playback viewing (via a television device)
        
        A program is recorded at the time it is
        broadcast and viewed another time, i.e., time shift viewing
        
        Foxtel recording
      - In-home linear viewing
    - - Definition
        
        TV watched online is BVOD (also known as Catch up TV). BVOD is Broadcaster Video on Demand.
      - Devices used
        
        over an internet enabled or connected device i.e., set-top box, personal
        computer, mobile device or connected TV
      - Types
        
        Live streaming
        
        On demand
  - - - Socially integrated
        
        Watch with people
        
        Part of culture: Can share/talk with others
      - Reach
        
        Most mainstream media
        
        avg. 2 hours per day
        
        program: 1 million people per night
      - Trusted advertising platform
        
        norm to watch ads on TV which provides benefits
      - Safe Platform
        
        Traditional and reviewed
  - - - Current
        
        Simultaneous TV and use of the Internet on another device.
      - Future
        
        Multitasking on various devices
        
        Personalisation meeting individual's requirements and preferences.
        
        Addressable TV advertising is the ability to show different ads to different households while they are watching the same program.
    - - Multi-channel
        
        Networks additional channels
      - Analogue
        
        Non digital
      - OzTAM
        
        Metro and Subscription
      - VPM (Video Player Measurement)
        
        BVOD (online) min-by-min report by all devices
      - Consolidated 28-day rating
        
        Previous 28 days
  - - - Daily 15 million watch Linear TV 62%
      - weekly 20 million watch Linear TV 83%
      - BVOD 40% TV viewing
      - Audiences
        
        PPL 40+ have 75% and watch linear
        
        PPL -40 25% with mixed devices
    - - 6.5 internet enabled devices at home
      - Viewing times
        
        90% live, 9% 7 days prior
    - - Monthly
        
        Winter has more viewing due to weather
      - Weekly
        
        Sunday to Wednesday peak
      - Daily
        
        6-10pm peak
    - - Genres
        
        Sport, drama, reality, Documentary,Comedy, News
  - - - Metro
        
        5 cities: Sydney, Melbourne, Brisbane, Adelaide, Perth
      - Regional
        
        Aggregate (collection)
        
        Sub-markets then Minor Markets
        
        Solus Markets (Other)
        
        utilises diary surveys
      - Subscription (nationally)
  - - - Household recruited
      - TVs monitored and recored: Who, time/date, TV on, TV audio playing
      - Data collected by Unitam meter and uploaded
      - Results available in morning at 2am
    - - Metro 5.2k, Regional 3.2k and National 2.2k
    - - Only records play time at normal speed and not the shows entire playtime
    - - Overnight/ as live
      - Consolidated 7 (overnight included)
      - Consolidated 28 (all previous included)
    - - 1/4 hour: bought on
      - Min-by-min (MxM)
    - - BVOD recording
        
        MxM recording
        
        Participating broadcasters are ABC, Seven, Nine, Ten, SBS and Foxtel.
        
        No audience data collected only views and devices
        
        Daily rolling 7-day and 28-day BVOD/catch-up reports
        
        Recording process: ID's encoded by broadcaster, plays broadcaster's video, Collects data, Delivers online
  - - - Broadcasting service act 1992 and ammended in 2017
      - Rules
        
        Two-to-a-market radio rule
        
        Must be more than two owners in market
        
        Prevents more than two commercial radio licenses in the same license area
        
        One-to-a-market TV rule
        
        Can only own ones TV license per area 100%
        
        Number of voices rule
        
        Prevents media acquisitions resulting in fewer than five media operators
      - Regulated under the Commercial Television Industry Code of Practic with ACMA (Australian Communications and Media Authority)
      - Content Regulation
        
        Children’s programming
        
        combined total of at least 260 hours of C and 130 hours of P within children’s time periods
        
        Austrlian Content
        
        Primary channel: run 55% of Australian programming between 6am and midnight
        
        Multi-channels: run at least 1,460 hours of Australian programming
        
        Advertising (non-program matter)
        
        Main Channels
        
        Multi-Channels
        
        Anti-siphoning of sport
        
        List of sporting events determined available to public
        
        Rights for subscription if FTA has +50% right to broadcast
      - Classifactions
        
        C (Children)
        
        G (General)
        
        PG (Parental Guidance recommended)
        
        M (Material for mature audiences)
        
        School days - 7.30pm to 6.00am; 12 noon to 3.00pm
        
        Weekends, public holidays and school holidays - 7.30pm to 6.00am
        
        MA15+ (Material only suitable for persons aged 15 years or over)
        
        8.30pm to 5.00am
        
        *Films start an hour later
        
        Alcohol =M
      - Clear Ads
        
        Aprroval needed for FTA
        
        Provides number and takes two days
        
        Valid for 2 years
        
        Needs: copy of Audio/Visual/Storyboard, Claims made, Final commercial
      - ABC and SBS
        
        ABC doesn't run ads
        
        SBS
        
        Has own codes
        
        No more than 5 mins per hours
      - Subscription
        
        ASTRA