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Ethnographic Research Model, By: Benjamin Ferguson, Resource …

- - - - 4) Domain analysis
        
        5) Focused observations
        
        6) Taxonomic analysis
        
        7) Selected observations
        
        8) Component analysis
        
        9) Discover cultural themes
        
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        Objectives
        
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        Units of meaning - each of which is considered an attribute of culture.
        
        Eight steps of component analysis
        
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        Selected observations are used to refine the data that the researchers have collected; the attached questions are used to discern the similarities and contrasts between domains.
        
        Triadic contrast questions
        
        Card-sorting contrast questions
        
        Dyadic question
        
        A more-in depth analysis of the domains the researchers are studying. Researchers look to find larger categories to describe the domains being studied.
        
        Following analysis the ethnographers will look for relationships between the parts or the whole. Researchers may revisit the field again to make more focussed observations.
        
        Based upon domain analysis, researchers will return to the field to conduct more research and make new observations
        
        Analysis happens partially while in the field in order to inform and structure later encounters
        
        Analysis of social situation (activities, actors, place)
        
        Leads to the discovery of the cultural scene (the culture under study)
        
        Primary goal is to discover cultural meaning for people, places, artifacts, and activities.
      - Etic View
        
        The view of the outsider with interpretations
      - Description of the situation
      - Determine what is happening
      - Grand tour questions
        
        General questions which guide observation
      - Nine dimensions to social situations
        
        Act
        
        Event
        
        Objects
        
        Time
        
        Activities
        
        Goal
        
        Actors
        
        Feelings
        
        Space
    - - The researcher situates themselves within the environment to better understand the culture of the people studied.
    - - Verbatim principle
        
        Researcher should record participant language verbatim (quotations) whenever possible
      - Concrete principle
        
        Document observations without interpretation
      - Language identification principle
  - - - As the researcher learns more through observation, interview, recording, and examining, they may perform additional research to build their understanding of certain phenomenon.