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Term Project Proposal_APPLE, G1 (Jennie, Oyuka, Loren, Poe Poe, Trang,…

- - - - Steve Wozniak
        
        Ronald Wayne
  - - - Computer software
        
        Consumer electronics
  - - - Number of locations: 515 retail stores
  - - - Founded and incorporated Apple inc. Launched First product , Apple I. And then Apple II and Apple III.
    - - Launched Macintosh, first mass-market personal computer to feauture an integral graphical user interface and mouse
    - - Co-founder Steve jobs left Apple because of internal conflicts
    - - Jobs returned to Apple and the first iMacs were unveiled introducing the Apple "i"
    - - The era of Iphone and Ipads
    - - The company continue to keep it's spot a top the tech industry, constantly updating, and even new products, such as Apple watch
  - - - Macintosh
        
        Ipod
        
        Iphone
        
        Apple watch
        
        Apple TV
        
        Homepod
        
        Software and services
        
        Electric vehicles
  - - - Net income: US$57.411 billion
      - Total equity:US$65.339 billion
    - - Operating income: US$66.288 billion
    - - Total assets: US$323.888 billion
- - - - Keep it Simple
        
        Adaptation to customers needs
        
        Commitment to design
        
        Quality before quantity
        
        Customer services and apple store
    - - Pioneer and make hits
        
        New Business spaces
        
        Create new market niche
- - - - 1984
        
        Servers, Storage solutions, IT management software, Tablets, Smartphones, smart TVs, Apps, Workstations
    - - 1984
        
        Design computer, Computer-related products
    - - 1975
        
        It competes with Apple in the devices segment, in software and application development
  - - - 1938
        
        Apple’s top competitor
        
        More afoedable
    - - 1987
        
        Information Communications Technology
        Infrastructure
        Smart devices
    - - 1998
        
        Pixal phones
        
        iOS
        
        Anroid
    - - 2003
        
        Mobile company,consumer electronic brand
        
        groundbreaking experience of photography
    - - 1946
        
        Electronic products
        Smartphones
        Gaming consoles
        Motion pictures Music
        Financial services
    - - 2010
        
        Design, Manufacture,Commercialization
        
        Leader in sales of smart TV in China and India
- - - - Apple’s Place or Distribution
        
        Retail (Apple’s stores)
        
        Apple Genius Bar
        
        Focused in helping & create satisfaction
        
        Distribution
        
        Trade partners Ingram Micro & Redington buy and distribute
        
        E-commerce
        
        Simplicity
        
        Minimize the number of clicks to the goal
        
        Consumer's minds
        
        Remove purchase barriers and intelligently cross-sell
      - Apple’s Promotion
        
        high-end image &
        product quality
        
        Private sales
        
        Deal promotion
        
        Advertising
        
        PR
        
        Assists the company in acquiring more customers
      - Apple’s Products
        
        constantly expanded its product mix
        
        Main products & new products (collaboration with Tesla Motors - Apple’s electric car)
        
        BCG matrix of Apple
        
        Apple TV: Low market share but showing great potential and might grow at a rapid pace in the future.
        
        Ipod: Has a high market share, the industry itself is rapidly degrowing .
        
        Ipad and Ibooks: a lot of competition and has to invest a lot to keep these businesses on top.
        
        Macbook, Iphone, Iwatch, Itunes: products which are existing since ages and which cannot be challenged in the current market conditions and have a majority market share
      - Apple’s Pricing Strategy
        
        Emphasizing Your Unique Value Proposition
        
        product differentiation
        
        does not affect the company’s profitability since high-profit margins are acquired from the premium pricing
  - - - Apple Ipod and Itunes
    - - Apple Iphone, Tablets, Macbook
    - - Apple TV, Apple Iwatch, Ibooks, Apple pay
  - - - Macbook and Iwatch are leaders
    - - ability to give hit products back to back
      - excellent marketing communications
      - reach across the globe with these excellent products
  - - - Market share in TW of smartphone
        
        Market share worldwide of smartphone
- - - - no steering wheel,
        no foot pedals
        
        Apple Working Toward Fully Autonomous Car and aiming to Launch in 2025
    - - :fire: Huge potential on APPLE's future
- - - - company, history, founder, products and so on
    - - market share, marketing strategy
  - - - some function that only APPLE have