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Strategic marketing Plan (HSC CW), Maternity services, Health screenings…
Strategic marketing Plan (HSC CW)
Mission
Vision
Goals
Objectives (HSA)
To provide an appropriate, comfortable, efficient, adequate, effective & highest quality care
To provide diagnostic, curative and health promotion services to the patients / client
To preserve the patient's lives in order to achieve an early & maximal recovery
To reduce the patients / clients sufferings
Objectives (FPP)
To reduce the private hospitals handing over cases to government hospitals
To offer competitive compensation by giving profit sharing towards the medical staffs who treat the patients
To reduce the government medical treatment subsidy towards the citizens / patients
Staff Retention (Specialist)
Short-term
To become a leading clinical research institution in Asia
To improve the patients' health outcomes through quality & ethical clinical research
Situational Analyses
Audit
competition analysis ( Gleneagles Hospital Medini Johor, Hospital Permai, KPJ Johor Specialist Hospital, Sultan Ismail Hospital, Columbia Asia Hospital - Iskandar Puteri, Columbia Asia Hospital - Tebrau
SWOT analysis
(TBA)
target audience
Specialists
Nurses
Insurance
patients
care takers
strategies & tactics
(TBA)
measurable goals
(TBA)
MR
Patients / Care taker satisfaction
patient / Care Taker engagement
patient Enablement
patients Adherence
Specialist loyalty
Target Market
Preventive
Local
Demographic
The person between the ages of 40 and 60
Psychographic
People who have a lifestyle that eats a lot of sweets, fats, and cholesterol
Geographic
People who live nearby HSA
Behaviouristic
People who are ready to receive treatment from a doctor
Medical Tourists
Demographic
Psychographic
Geographic
Behavioristic
Curative
Local
Demographic
Pregnant women who has register with FPP as early as 7 months pregnancy. Patient who has minimum average income of RM3000
Psychographic
Patient who prioritize comfortability during treatment
Geographic
Lives nearby Hospital Sultanah Aminah or willing to go to the hospital
Behaviouristic
Patient are able to choose preferred doctor/specialist/medical officer, Patient who would enjoy several facilities such as First Class Ward and Executive Ward
Medical Tourists
Demographic
Psychographic
Geographic
Behavioristic
Marketing Strategies
Maternity services
Health screenings (Blood pressure, diabetes, and cholesterol test).