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Business and Marketing Policies - Coggle Diagram
Business and Marketing Policies
Modern Marketing and its Environment
Nature and scope of marketing
It can be analyzed from different points of view, with discrepancies.
importance
organize voluntary and competitive exchange
Product, price, place, promotion.
Prices
It is the element of the marketing mix that produces income; the others produce costs.
Determination of pricing strategy
The company must take into account the costs, prices and possible reactions of the competitors.
Elasticity
It seeks to measure the impact, or the degree of variations in the demands or offers of the products.
breakeven
financial tool that allows to determine the moment in which the sales will cover exactly the costs.
Product
Product approach and development
investigation
invention or adaptation
product development (realization of the idea)
Packaging
Technique for developing containers and packaging with campaign advertising.
Supply and demand induced product changes
it is the price formation mechanism.
Market
Effects of globalization in the economic, social and political.
economic effects
social effect
political effect
External debt
money owed by States as subjects.
Consequences
most indebted countries
source of resource transfer