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SPH - Coggle Diagram
SPH
Audience Data (segmentation) Personaliation
Race
Age/Generation
Income
Education
Family Strucutre
Engagement
Personalisation
Sentiment
Relevancy/Targeted
Timely/Breaking News
Suggestsions
Related News
Goals
SPH as voice
Better Inform Readership
Influence - mouthpiece - Key Communciation Channel
Education - misinformation/Fake news
Technology/Digital Disruption
Channels for consumption
Social Media
Both referer and competitor
Innovation Hub
Revenue
Subscription Model
Ad Reveneue
Considerations
Data Privacy and Protection
Impartiality and independant news reporting
Metrics / KPI
Readership
Challenges